A Warwick business is helping bring birthday cheer to local families with affordable children's parties that are already proving a hit with parents.

People Arches Ltd, the company that runs the McDonald's on Emscote Road, has brought back the much-loved McDonald's party to provide a low-cost option for parents amid the cost of living crisis.

The initiative, which includes free party boxes and a decorated area of the restaurant, is already proving popular, with bookings and enquiries flooding in.

People Arches Ltd founder Dawood Ibtehsam said: "We're always looking for ways to support our local community and given the cost of children's parties is spiralling like everything else, it's just not feasible for some families who are struggling.

"We wanted to provide a low-cost option that is great fun for all ages, without being prohibitively expensive."

According to figures collected last year, the average cost of children's birthday parties now runs into the hundreds of pounds - making it impossible for some families to afford.

"It shouldn't be the case that some children miss out on memorable birthday parties because they're simply too expensive, so we hope we're giving an added option that helps out," added Dawood.

The initiative is part of an ongoing effort by People Arches to support the local community, including regular litter picks as well as sponsoring local children's teams and funding the purchase of 64 pantomime tickets for children in care and their foster families before Christmas so they could enjoy a festive day out.

It comes as People Arches has this month been named as a finalist in The Equality Trailblazer category of the Coventry & Warwickshire Business and Community Awards 2025.

Dawood said: "We're over the moon to have been recognised for our work when it comes to equality - something that lies at the heart of our values as a business."